{"id":3506,"date":"2022-12-14T06:45:58","date_gmt":"2022-12-13T19:45:58","guid":{"rendered":"https:\/\/kovena.com\/?p=3506"},"modified":"2022-12-14T06:49:23","modified_gmt":"2022-12-13T19:49:23","slug":"what-are-otas","status":"publish","type":"post","link":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/","title":{"rendered":"What Are OTAs (Online Travel Agencies)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3506\" class=\"elementor elementor-3506\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5a7e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5a7e32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b7f94d\" data-id=\"5b7f94d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bad84 elementor-widget elementor-widget-text-editor\" data-id=\"88bad84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.0 - 06-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400\">What are OTAs? Over the years, Online Travel Agencies, or OTAs, have become increasingly popular among travellers. OTAs are websites that allow travellers to compare rates and book hotels, flights, and rental cars all in one place. But how do OTAs work? Let&#8217;s take a look.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a nutshell, OTAs are websites that sell hotel rooms on behalf of hotels. They&#8217;re similar to traditional travel agents, but they operate exclusively online. When a customer books a room through an OTA, the OTA will take a commission from the hotel. The commission is typically between 10% and 30%. The OTA will also earn revenue from the ads that they sell on their website and are usually sold to travel-related companies such as airlines, rental car companies, and other hotels. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebad3b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebad3b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0e9142\" data-id=\"f0e9142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e84d22 elementor-widget elementor-widget-heading\" data-id=\"6e84d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.0 - 06-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The impact of Online Travel Agencies (OTAs) for hotels<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d23907 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d23907\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb12b3d\" data-id=\"bb12b3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470447f elementor-widget elementor-widget-text-editor\" data-id=\"470447f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">While some hoteliers view OTAS as a necessary evil, there&#8217;s no denying that they can be a valuable tool for reaching new audiences. In fact, studies have shown that hotels that are listed on multiple OTAs see a significant increase in bookings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s explore the pros and cons of using OTAs:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e17ef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e17ef4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b8997f\" data-id=\"1b8997f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8ea67c elementor-widget elementor-widget-heading\" data-id=\"f8ea67c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The pros of using OTAs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c34497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c34497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d83579\" data-id=\"9d83579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e136725 elementor-widget elementor-widget-heading\" data-id=\"e136725\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Increased visibility<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eb227b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eb227b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbef710\" data-id=\"bbef710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64aeabe elementor-widget elementor-widget-text-editor\" data-id=\"64aeabe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When you list a hotel on an OTA, you&#8217;re increasing the property&#8217;s visibility to a wider audience. In addition, OTAs often rank higher in search engine results than hotel websites, so guests are more likely to stumble upon the property when searching for accommodations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59807f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59807f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee7e72\" data-id=\"6ee7e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bd643 elementor-widget elementor-widget-heading\" data-id=\"45bd643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. More bookings<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e4dcf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e4dcf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84263af\" data-id=\"84263af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f5f9b elementor-widget elementor-widget-text-editor\" data-id=\"89f5f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Thanks to the increased visibility that comes with listing a property on an OTA, it\u2019s now easier to rake in more bookings. And even though hotels have to pay a commission on those bookings, it&#8217;s still worth it because you wouldn&#8217;t have gotten them otherwise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc961bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc961bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ced4c73\" data-id=\"ced4c73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5601b0c elementor-widget elementor-widget-heading\" data-id=\"5601b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Complimentary marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-651f730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"651f730\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c46353\" data-id=\"4c46353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3e54d elementor-widget elementor-widget-text-editor\" data-id=\"5f3e54d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">OTAs provide complimentary marketing for your property by featuring it on their website and in their email newsletters. This can help increase brand awareness and bring in new guests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ca3a4 elementor-widget elementor-widget-text-editor\" data-id=\"b1ca3a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Thanks to the increased visibility that comes with listing a property on an OTA, it\u2019s now easier to rake in more bookings. And even though hotels have to pay a commission on those bookings, it&#8217;s still worth it because you wouldn&#8217;t have gotten them otherwise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01daaa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01daaa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f6da1\" data-id=\"61f6da1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99ce33e elementor-widget elementor-widget-heading\" data-id=\"99ce33e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Access to analytics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8379583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8379583\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eebf0ed\" data-id=\"eebf0ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d294be elementor-widget elementor-widget-text-editor\" data-id=\"6d294be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When you partner with an OTA, you&#8217;ll have access to valuable data and analytics about your property, such as which guest segments are booking with you and what type of room they&#8217;re choosing. This information can be very helpful when trying to improve a hotel&#8217;s performance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12dac22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12dac22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8eea3a\" data-id=\"a8eea3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb2f13 elementor-widget elementor-widget-heading\" data-id=\"4cb2f13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The cons of using Online Travel Agencies (OTAs)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a081d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a081d05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca9f608\" data-id=\"ca9f608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d46e10e elementor-widget elementor-widget-heading\" data-id=\"d46e10e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.  High commissions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4c533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca4c533\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc45456\" data-id=\"fc45456\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-815d9d2 elementor-widget elementor-widget-text-editor\" data-id=\"815d9d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The biggest downside of using OTAs is that they charge high commissions, which can eat into a hotel\u2019s profits. For example, if an OTA books a room for $100 per night, they may keep $20 as a commission, leaving you with only $80.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71c7d21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71c7d21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b0070\" data-id=\"88b0070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19395f4 elementor-widget elementor-widget-heading\" data-id=\"19395f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Less control over the guest experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c47d60f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c47d60f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea92c7\" data-id=\"5ea92c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5b388 elementor-widget elementor-widget-text-editor\" data-id=\"2a5b388\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When you use an OTA, you lose some control over the guest experience because guests are interacting with the OTA, not directly with the hotel. This can make it difficult to build relationships with guests and provide them with the level of service that they expect from your property.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s important to remember that OTAs are businesses too, and their ultimate goal is to make money for themselves\u2014not for you. As such, they will always prioritise their own interests over yours. For example, some OTAs may de-list hotelsl if they try to direct customers to book directly through their website instead of through the OTA. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519f24c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519f24c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e9a7ab\" data-id=\"2e9a7ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d3d15 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"16d3d15\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.9.0 - 06-12-2022 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before,.elementor-widget-blockquote blockquote footer:after,.elementor-widget-blockquote blockquote footer:before{content:\"\";content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tUltimately, whether or not an OTA is worth the investment comes down to what your goals are and how much control you're willing to give up. If you're looking for exposure to new audiences and you're comfortable with giving up some control over the booking process, then an OTA might be right for you. However, if you're dead set on retaining complete control over every aspect of the booking process, then an OTA might not be the best fit. \t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Ultimately%2C+whether+or+not+an+OTA+is+worth+the+investment+comes+down+to+what+your+goals+are+and+how+much+control+you%27re+willing+to+give+up.+If+you%27re+looking+for+exposure+to+new+audiences+and+you%27re+comfortable+with+giving+up+some+control+over+the+booking+process%2C+then+an+OTA+might+be+right+for+you.+However%2C+if+you%27re+dead+set+on+retaining+complete+control+over+every+aspect+of+the+booking+process%2C+then+an+OTA+might+not+be+the+best+fit.+&amp;url=https%3A%2F%2Fkovena.com%2Fpt-br%2F%2Fpt-br%2Fwp-json%2Fwp%2Fv2%2Fposts%2F3506\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-871a24c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"871a24c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b673ebf\" data-id=\"b673ebf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f56f1 elementor-widget elementor-widget-heading\" data-id=\"48f56f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are OTAs worth the investment?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9be53e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9be53e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-409926b\" data-id=\"409926b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfd6278 elementor-widget elementor-widget-text-editor\" data-id=\"dfd6278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ultimately, whether or not an OTA is worth the investment comes down to what your goals are and how much control you&#8217;re willing to give up. If you&#8217;re looking for exposure to new audiences and you&#8217;re comfortable with giving up some control over the booking process, then an OTA might be right for you. However, if you&#8217;re dead set on retaining complete control over every aspect of the booking process, then an OTA might not be the best fit.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The alternative is for a hotel to set up their own <\/span><a href=\"https:\/\/kovena.com\/blog\/5-features-hotel-booking-engine\/\"><span style=\"font-weight: 400\">Booking Engine<\/span><\/a><span style=\"font-weight: 400\"> to sell rooms and accept reservations via their own website while also reducing commission fees paid out to Online Travel Agencies (OTAs). They can get bookings directly from their Facebook page and other channels, and they can also ensure secure payment transactions using their chosen payment gateways. It\u2019s best to choose a Booking Engine that is <\/span><a href=\"https:\/\/kovena.com\/blog\/pci-compliance-requirements\/\"><span style=\"font-weight: 400\">PCI Compliant<\/span><\/a><span style=\"font-weight: 400\"> for better security. <\/span><a href=\"https:\/\/kovena.com\/\"><span style=\"font-weight: 400\">Kovena <\/span><\/a><span style=\"font-weight: 400\">is a payment solution in which Booking Engines can integrate to ensure maximum data security.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-758aaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"758aaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89cd14b\" data-id=\"89cd14b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3aa3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a3aa3e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.0 - 06-12-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6213b88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6213b88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-103526d\" data-id=\"103526d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b64a3d elementor-widget elementor-widget-text-editor\" data-id=\"0b64a3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So what are OTAs? We hope this article has helped you understand a bit more of what OTAs offer to help the convenience of travellers and choice, while also helping hotels fill rooms they may have otherwise had to leave vacant. However, hotels often lose control over what their customers see on their websites, and they can be charged high commissions for bookings through an OTA. It is important for hoteliers to understand how OTAs function in order to make the most of them.<\/span><\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1FhSEBwYXRF2gQ9kMc760Hwbmbkb\"><span style=\"font-weight: 400\">Contact us<\/span><\/a><span style=\"font-weight: 400\"> at Kovena and we can give you a free list of the best Booking Engines that offer embedded payments, that you can employ for your website.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are OTAs? Over the years, Online Travel Agencies, or OTAs, have become increasingly popular among&#8230;<\/p>\n","protected":false},"author":5,"featured_media":3516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":""},"categories":[40],"tags":[69,71,68,67,72,66,54],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are OTAs (Online Travel Agencies)? - Kovena<\/title>\n<meta name=\"description\" content=\"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let&#039;s closely look at OTAs and their impact on the hotel industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are OTAs (Online Travel Agencies)? - Kovena\" \/>\n<meta property=\"og:description\" content=\"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let&#039;s closely look at OTAs and their impact on the hotel industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\" \/>\n<meta property=\"og:site_name\" content=\"Kovena\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T19:45:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T19:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kovena.com\/wp-content\/uploads\/unnamed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cameron Saulnier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cameron Saulnier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\"},\"author\":{\"name\":\"Cameron Saulnier\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/41750343bb52f7bc132107fcaf70525f\"},\"headline\":\"What Are OTAs (Online Travel Agencies)?\",\"datePublished\":\"2022-12-13T19:45:58+00:00\",\"dateModified\":\"2022-12-13T19:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/#organization\"},\"keywords\":[\"booking flights\",\"holiday\",\"online travel agencies\",\"online travel agency\",\"online travel booking\",\"OTAs\",\"tourism\"],\"articleSection\":[\"Hotel Resources\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\",\"url\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\",\"name\":\"What Are OTAs (Online Travel Agencies)? - Kovena\",\"isPartOf\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/#website\"},\"datePublished\":\"2022-12-13T19:45:58+00:00\",\"dateModified\":\"2022-12-13T19:49:23+00:00\",\"description\":\"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let's closely look at OTAs and their impact on the hotel industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kovena.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Are OTAs (Online Travel Agencies)?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#website\",\"url\":\"https:\/\/kovena.com\/pt-br\/\",\"name\":\"Kovena\",\"description\":\"Accommodation Payments\",\"publisher\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kovena.com\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#organization\",\"name\":\"Kovena\",\"url\":\"https:\/\/kovena.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kovena.com\/wp-content\/uploads\/logo-group.svg\",\"contentUrl\":\"https:\/\/kovena.com\/wp-content\/uploads\/logo-group.svg\",\"width\":141,\"height\":31,\"caption\":\"Kovena\"},\"image\":{\"@id\":\"https:\/\/kovena.com\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/kovena\/posts\/?feedView=all\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/41750343bb52f7bc132107fcaf70525f\",\"name\":\"Cameron Saulnier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b9bdbd465ec31bc80c7a6be2b6fbae4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b9bdbd465ec31bc80c7a6be2b6fbae4?s=96&d=mm&r=g\",\"caption\":\"Cameron Saulnier\"},\"sameAs\":[\"http:\/\/stage.kovena.com\"],\"url\":\"https:\/\/kovena.com\/pt-br\/blog\/author\/cameron_saulnier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are OTAs (Online Travel Agencies)? - Kovena","description":"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let's closely look at OTAs and their impact on the hotel industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/","og_locale":"pt_BR","og_type":"article","og_title":"What Are OTAs (Online Travel Agencies)? - Kovena","og_description":"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let's closely look at OTAs and their impact on the hotel industry.","og_url":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/","og_site_name":"Kovena","article_published_time":"2022-12-13T19:45:58+00:00","article_modified_time":"2022-12-13T19:49:23+00:00","og_image":[{"width":1170,"height":780,"url":"https:\/\/kovena.com\/wp-content\/uploads\/unnamed.png","type":"image\/png"}],"author":"Cameron Saulnier","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Cameron Saulnier","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#article","isPartOf":{"@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/"},"author":{"name":"Cameron Saulnier","@id":"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/41750343bb52f7bc132107fcaf70525f"},"headline":"What Are OTAs (Online Travel Agencies)?","datePublished":"2022-12-13T19:45:58+00:00","dateModified":"2022-12-13T19:49:23+00:00","mainEntityOfPage":{"@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/"},"wordCount":950,"publisher":{"@id":"https:\/\/kovena.com\/pt-br\/#organization"},"keywords":["booking flights","holiday","online travel agencies","online travel agency","online travel booking","OTAs","tourism"],"articleSection":["Hotel Resources"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/","url":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/","name":"What Are OTAs (Online Travel Agencies)? - Kovena","isPartOf":{"@id":"https:\/\/kovena.com\/pt-br\/#website"},"datePublished":"2022-12-13T19:45:58+00:00","dateModified":"2022-12-13T19:49:23+00:00","description":"What are OTAs? How do they work? What are the perks and drawbacks of OTAs? Let's closely look at OTAs and their impact on the hotel industry.","breadcrumb":{"@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kovena.com\/pt-br\/blog\/what-are-otas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kovena.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"What Are OTAs (Online Travel Agencies)?"}]},{"@type":"WebSite","@id":"https:\/\/kovena.com\/pt-br\/#website","url":"https:\/\/kovena.com\/pt-br\/","name":"Kovena","description":"Accommodation Payments","publisher":{"@id":"https:\/\/kovena.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kovena.com\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/kovena.com\/pt-br\/#organization","name":"Kovena","url":"https:\/\/kovena.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kovena.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/kovena.com\/wp-content\/uploads\/logo-group.svg","contentUrl":"https:\/\/kovena.com\/wp-content\/uploads\/logo-group.svg","width":141,"height":31,"caption":"Kovena"},"image":{"@id":"https:\/\/kovena.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kovena\/posts\/?feedView=all"]},{"@type":"Person","@id":"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/41750343bb52f7bc132107fcaf70525f","name":"Cameron Saulnier","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kovena.com\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b9bdbd465ec31bc80c7a6be2b6fbae4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b9bdbd465ec31bc80c7a6be2b6fbae4?s=96&d=mm&r=g","caption":"Cameron Saulnier"},"sameAs":["http:\/\/stage.kovena.com"],"url":"https:\/\/kovena.com\/pt-br\/blog\/author\/cameron_saulnier\/"}]}},"_links":{"self":[{"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/posts\/3506"}],"collection":[{"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/comments?post=3506"}],"version-history":[{"count":0,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/posts\/3506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/media?parent=3506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/categories?post=3506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kovena.com\/pt-br\/wp-json\/wp\/v2\/tags?post=3506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}